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Make sure you ask your client why they exist. Getting to know the client and their product well will also make it easier to get a consensus on your logo design further down the line. Every client is different, and even in the same profession, people do their jobs in different ways. You should begin a logo design project by doing some groundwork.
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One of the most interesting parts of being a designer is that you get to learn new things on each new project. Logos like those of Mercedes and Woolmark have become priceless assets for their companies Below designer David Airey offers his 10 golden rules of logo design to help you do just that. The job of designers is to distil the essence of a brand into the shape and colour that’s most likely to endure. Only if that’s enough to hold our attention do we start to read. It’s important to remember that when we look at something, we see shape and colour before we read. Before anything else we see shape, we see colour, and if that’s enough to hold our attention, then we’ll read David Airey When we look at something, we don’t read first. The aim of logo design should therefore be to create something that people can easily picture when they think about their experiences with a product, company or service. A logo acts as a brand's face, allowing people to connect with it and remember it. When you think about a person who’s made some kind of impact on your life, you can probably picture what they look like. Brand identity design can include everything from uniforms, vehicle graphics, business cards, product packaging, billboard advertising and coffee mugs and other collaterals, all the way through to photographic style and the choice of fonts. This means brands need to differentiate themselves visually to avoid being confused. Differentiation is achieved through brand identity design – a range of elements that work together to create a distinctive picture of the brand in our minds. There are hundreds, sometimes even thousands of brands competing for our attention. Take a look at our selection of the best logos for examples of logo design at its very best. Most designers can create a reasonable decent logo, but it takes a special mix of design skills, creative theory and skilful application to execute a logo design that's truly unique, appealing and memorable. Of course, a logo is by no means the only element in successful branding, but it is one that's essential to get right from the outset because it's often at the centre of the whole brand strategy.